The Federal Trade Commission (FTC) and 22 states have filed a lawsuit against Amazon, accusing the company of manipulating digital ad auctions on its platform. According to the complaint, this manipulation has resulted in over 1.2 million customers incurring excess costs exceeding $20 billion.
The lawsuit, submitted to a federal court in Washington, claims that Amazon systematically imposed inflated fees on advertisers by manipulating the pricing mechanism for ads. The complaint alleges that since 2018, Amazon has altered auction outcomes to raise prices without notifying customers, even taking steps to conceal these changes.
In response to the lawsuit, Amazon labeled the allegations as “misleading” and “flawed.” The company accused regulators of selectively using outdated internal documents to support their claims, as reported by Agence France-Presse.
California Attorney General Rob Bonta stated that Amazon “manipulated billions in ad auctions.” He noted that this initiative enjoys support from both Republican and Democratic parties, a rare occurrence in today’s political climate.
This lawsuit marks the third significant legal action the FTC has taken against Amazon:
The post Major Lawsuit Against Amazon for Manipulating Ad Auctions and Overcharging Customers by $20 Billion appeared first on Yemen TV.
To follow the news in Arabic
Armed Forces Conduct 1,292 Targeted Operations Against Houthi Militias The Armed Forces executed 1,292 precise…
Human Rights Organization Warns of Imminent Humanitarian Catastrophe in Taiz Due to Houthi Siege The…
Global Memory Chip Market Set for Significant Shift by 2029 Reports and forecasts indicate that…
Weather Forecast Predicts Mild Conditions and Scattered Rain The Meteorological Center and Early Warning Agency…
U.S. Treasury Imposes New Sanctions Linked to Iran The U.S. Department of the Treasury has…
Yemeni Foreign Minister Arrives in Baghdad for OIC Meeting The Minister of Foreign Affairs and…