OpenAI has announced the launch of a suite of new tools and features designed specifically for businesses. This initiative aims to strengthen the presence of the ChatGPT platform in product and service discovery, aligning it more closely with traditional search engine models.
The new tools include the introduction of the Business Hub, which allows companies to create their own profiles and manage up-to-date information about their products and services. This feature facilitates user access to accurate and current data within the ChatGPT platform.
Qualified companies will also have the opportunity to create specialized AI agents tailored to their business activities. This capability enables users to ask questions about the companies and their products, receiving direct answers through the platform.
OpenAI stated that this move responds to the increasing reliance of users on AI tools for product searches, option comparisons, and purchasing decisions. The company emphasized that ChatGPT has become a new communication channel between businesses and customers.
The new service will also provide a range of metrics and statistics to help organizations measure user engagement with their activities on the platform. This includes tracking profile views, mentions of company names, and clicks on their websites.
Through these updates, OpenAI aims to position ChatGPT as a central hub for discovering companies, services, and products, intensifying competition with traditional search engines.
Previously, OpenAI attempted to transform ChatGPT into an e-commerce platform that allowed users to purchase products directly through conversations. However, the company halted this project months after its launch.
Observers believe that these new tools represent a significant step toward expanding the role of AI in search and digital shopping. The competition among major tech platforms to attract both users and businesses continues to intensify.
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